Pippi Långstrump pyssel

“Give the children love, more love and still more love – and the common sense will come by itself.”

Astrid Lindgren in a debate concerning the rights of children in the magazine “Husmodern” (“The Home-maker”) 1948.

For inspiration

Pippi Långstrump barnkalas

Time to party? Let us inspire you!

We have collected games, gift ideas and other inspiration for the party here. We hope for a festive moment!

Let the party begin!
Madicken junibackens pims illustration liten bild

Brothers and sisters

Siblings in Astrid Lindgren's fairytale world - stories, clothing and some great quotes.

All about siblings
Bröderna Lejonhjärta lek

Pirates & Knights

Let the adventures begin with products for our little explorers!

See all products

“I am frecklier and more beautiful than ever. If it carries on like this I’ll be downright irresistible.”

Pippi, from Pippi Longstocking in the South Seas
Barnen i Bullerbyn bok

Products from "Rätt Start"

Beautiful products from Swedish brand "Rätt Start".

“There’s nothing in the Ten Commandments forbidding old ladies to climb trees, is there?”

Astrid Lindgren happily greets the film crew during the production of the television film “Tuffa gumman” (“The Tough Old Lady”), which is about her friend Elsa Olenius, 1978

At the Astrid Lindgren Store, you can feel safe and secure while shopping.

delivery-iconFast and reliable deliveries
box iconFree delivery over €99
love iconShipped home to you - directly from Vimmerby, Småland.