A world of magic and adventure for the very little ones

A world of magic and adventure for the very little ones

Discover clothes, toys, and books for babies from Astrid Lindgren's fairy tale worlds. Explore our carefully curated range featuring favorite characters like Pippi Longstocking, Emil in Lönneberga, and Ronja the Robber's Daughter. Quality products for sensitive baby skin.
Ratt start Pippi baby
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Pippi Långstrump
QUOTE

“Give the children love, more love and still more love – and the common sense will come by itself.”

Astrid Lindgren in a debate concerning the rights of children in the magazine “Husmodern” (“The Home-maker”) 1948.