Pippi Longstocking 80 years - Be more Pippi

Pippi Longstocking turns 80

In 2025, our most beloved superhero, Pippi Longstocking, turns 80. We invite you to join us in the celebration and Be more Pippi!

Astrid Lindgren's Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses her superpowers wisely and never abuses her power. She stands up against what is wrong. Thanks to that, she has changed the world for the better since 1945.

Pippi shows us that there are many alternative ways to do things, not just the conventional ways, and that everyone can choose to do good.

Our anniversary campaign encourages everyone to be more like Pippi! Use your own Pippi power, and make the world a little better.

#bemorepippi

Pippi Långstrump kalas
krabba från Pippi Långstrump

Do you want to celebrate Pippi?

Join the party! Digital material for download will soon be available for everyone who wants to throw a real Pippi-celebration! The package will consist of small exhibition, posters, flag banner, quiz, invitation cards, games etc. Everything can be printed out on a regular printer.

The Pippi Longstocking Catalogue 2024
3 blommor från pippi långstrump

Pippi Longstocking - licensing

Do you have an idea for a collaboration? Check out The Astrid Lindgren Company's catalogue with news and licensing opportunities for Pippi Longstocking! You can also contact our licensing team directly: [email protected].

To the catalogue
Speglar med dekaler föreställande Pippiflätor

News

Be more Pippi!

During the anniversary year, Pippi will appear here and there. Maybe, for example, in a mirror at a library near you. Then you can practice being a bit more like Pippi: brave, strong, generous, and kind! #bemorepippi

Urmanus i boklåda

Did you know?

The story behind Pippi

The name Pippi Longstocking was actually invented by Astrid Lindgren's daughter Karin. One night she said "Tell me about Pippi Longstocking!"

The story behind Pippi Longstocking
Pippi tältar illustration

Around the world

Pippi - an international celebrity

Pippi Longstocking is the most famous of Astrid Lindgren's characters worldwide. Stories about Pippi have been translated into 78 languages, and the books have sold over 70 million copies (as of 2024).

QUOTE

“Oh my dear little squiggle. Don’t let me grow any biggle.”

Pippi Longstocking in the South Seas
pippi skrattar porträtt foto

The jubilee year 2025

Coming soon: Calendar for the jubilee year

QUOTE

“Oh yes, time flies and before you know it you’re old, said Pippi. Come autumn I’ll be ten, and I suppose I’ll be past my prime then.”

Pippi, in Pippi Longstocking Goes Aboard

Here comes Pippi Longstocking!

Astrid Lindgren's Pippi Longstocking is not just the strongest girl in the world. She is a symbol of freedom, strength, kindness, courage and justice. A rebel who uses her superpowers wisely and never abuses her power. She stands up against what is wrong. Thanks to that, she has changed the world for the better since 1945.

Pippi has no hidden agenda; she is who she is – a fun and dynamic playmate to be inspired by. If you are very strong, you must also be very kind.

But the best part is that everyone, young and old, can join in and face the world in Pippi's way!

Be more like Pippi, use your own Pippi power, and make the world a little better.