Astrid Lindgren Company

Privacy Policy

In this Privacy Policy you will find information about how The Astrid Lindgren Company AB (”we”) process your personal data. Your privacy is important to us and we always strive to be transparent about the processing we do in order for you to feel safe when in contact with us.

1. PERSONAL DATA CONTROLLER

The Astrid Lindgren Company AB (company registration number 556685-6166), address Östermalmsgatan 87 C, 114 59 Stockholm, Sweden, is the personal data controller for the data processing described below.

 

2. CONTACT

If you wish to contact us about our personal data processing or if you have any questions about this policy, please contact us by email: info@astridlindgren.se or by phone: +46 (0)8 122 025 00.

 

3. WHICH PERSONAL DATA PROCESSING TO WE DO?

We process different types of personal data depending on the applicable context and purpose. Please see below a description in more detail of the processing we do in different situations:

If you visit a website of ours; astridlindgren.com or astridlindgrentext.se: 

Personal data: IP-address and information about how you navigate and use our websites
Use and purpose: We store and analyze the information to improve the websites for our visitors.
Legal basis: Legitimate interest
When do we cease our processing? The processing ceases when you stop using the website. Thus, no personal data of yours is thereafter stored. The information that is processed when you have closed your browser is not personal data and is not traceable to you.

If you register to participate in one of our events:

Personal data: The personal data you provide us with upon registering, typically: name, contact details (such as email address, phone number and address) and if food is offered; any food preferences or allergies.
Use and purpose: Occasionally we organize events, some of which target our business partners and some of which target the public, which highlight Astrid Lindgren’s stories, her authorship or topics which Astrid Lindgren herself was committed to.When we organize an event, we use your personal data to e.g. send you necessary information, cater for your food preferences, and to send you a questionnaire to evaluate the event which you can chose to answer. Also, we store your contact information to be able to invite you to future events.
Legal basis: Legitimate interestUpon registering for the event, we may also ask for your consent to process any personal data regarding food allergies and food preferences that you provide us. If you would like us to be able to cater for such requests, you need to consent to such processing.
When do we cease our processing? If you participate in an event as an employee/representative of one of our business partners, we will continue to store your contact information for coming events we hope will interest you, for as long as you work for such business partner.If you participate in an event as a private person, we will store your contact information for one year following the event, to be able to invite you to any additional events during the upcoming year.

If you send us a job application:  

Personal data: The personal data you provide us with in your job application, such as name, personal identification number, address, phone number and qualifications.
Use and purpose: We store and use your job application within the scope of our recruitment process.If you send us a job application when we are not actively recruiting, we will store your application in case a position of interest arises.
Legal basis: Legitimate interest
When do we cease our processing? If you are employed, we will store your application during your employment with us.If you are not employed in the applicable recruitment process, we will store your application for one year following the recruitment process in case we wish to contact you again.If you send us a job application when we are not actively recruiting, we will store your application for one year after we receive your application.

If you are the contact person/employee/consultant/representative of one of our business partners (e.g. a licensee, illustrator, supplier):

Personal data: Typically name, (personal identification number if you are a sole trader), contact information (such as work email address, work phone number, address of the company) and job title
Use and purpose: We process your personal data to the extent necessary in connection with our business relationship with you or the company you represent, for example by:
1.     Storing your contact information in our list of contacts;
2.     Using them to contact and communicate with you and the company you represent in all our matters and dealings;
3.     Storing your personal data to the extent such personal data exists in any documentation relating to you or our business partner’s relationship with us, such as in agreements, offers, invoices and emails;
4.     If applicable: to create a login to access design manuals and approval systems;
5.     To send you our newsletter and invite you to our events; and
6.     To send you questionnaires for us to be able to evaluate our events, which are optional to fill out.
Legal basis: To fulfill an agreement or legitimate interest
When do we cease our processing? When the processing is no longer necessary; as a main rule we do not store contact details for more than one year after the business relationship with our business partner has ceased or you have ended your employment/engagement with such company.

If you are the contact person/employee/representative of a company which we deem are using our rights unlawfully:

Personal data: Typically name (and personal identification number if you are a sole trader), contact information (such as work email address, work phone number, the address to the company)
Use and purpose: We process your personal data to the extent necessary to defend our rights, such as by collecting your work contact details from the company you represent and to put forward, discuss, dispute and/or settle our claims. We may also share your information with our counsels.
Legal basis: Legitimate interest
When do we cease our processing? When the purpose of the processing is fulfilled.

If you contact us with general questions (or in any other matters of a general nature):

Personal data: The personal data you provide us with; typically name and contact information (such as email address, phone number and address)
Use and purpose: When you contact us (by email, post, phone or social media) with e.g. questions about The Astrid Lindgren Company rights, Astrid Lindgren’s authorship, stories and characters, to make a license request or to provide us with information you think may be of interest to us, we will process the personal data you have provided to respond to you, forward your request to a appropriate business partner, or as otherwise necessary to handle your matter.
Legal basis: Legitimate interest
When do we cease our processing? This depends on the type of question/matter. We cease the processing as soon as this is no longer necessary for our business.

4. COOKIES

Please find more information about cookies on our website here.

 

5. DO WE SHARE YOUR PERSONAL DATA?

We do not share your personal data other than when necessary to carry out our business and achieve the purposes of our processing, which may be the case to the following categories of recipients:

  • Other companies within our group;
  • Our business partners (such as publishers, licensees, illustrators, event partners and counsels)
  • Our business suppliers (such as IT system providers); and
  • Government bodies to which we are obligated to share your personal data (such as the Tax Authority).

6. TRANSFER OF PERSONAL DATA TO SO CALLED THIRD COUNTRIES (COUNTRIES OUTSIDE OF THE EUROPEAN ECONOMIC AREA – EEA):

Our personal data processing is mainly carried out in Sweden and the EU/EEA. If and to the extent transfer to a third country is necessary, such transfer is carried out in accordance with applicable legislation, by for example checking if the Commission has deemed that the third country in question has an adequate level of protection for personal data processing, by applying the Commission’s Standard clauses, or by asking for your consent.

 

7. WHICH RIGHTS DO YOU HAVE WHEN WE PROCESS YOUR PERSONAL DATA?

Upon request (to be put forward to our email address above) you have the right to:

  • Obtain a copy of your personal data being processed by us;
  • Demand rectification if your personal data is incorrect or incomplete;
  • Demand erasure (“right to be forgotten”) of your personal data if you show that the purpose of the processing is no longer allowed, necessary or proportionate given the circumstances;
  • Transfer personal data which you have provided us with to another data controller (”right to data portability”) provided the legal basis for our processing is to either fulfill an agreement with you, or your consent.
  • Restrict processing in certain cases where the legal basis for processing is legitimate interest; and
  • Reject processing which is carried out with legitimate interest as legal basis.

 

8. RIGHT TO LODGE A COMPLAINT TO THE DATA PROTECTION AUTHORITY

We hope that you will contact us if you have complaints about our processing of your personal data in order for us to try to meet your demands. You may also lodge a complaint regarding our processing to the Data Protection Authority, please see www.datainspektionen.se.

 

9. CHANGES TO THIS INTEGRITETY POLICY

We may change and update this Integrity Policy. The latest version will be published on our website.