Pippi skriver inbjudningskort till kalas

Pippi Longstocking and Save the Children in cooperation for children on the move

Soon, the invitations will be sent out to Pippi Longstocking's 75-year birthday party. 2020 will be an anniversary year with special focus on children on the move. Through partnerships with well-known brands and great publishers, Pippi Longstocking will help provide support for Save the Children's work for girls on the move.

Next year, Pippi Longstocking turns 75. Or to be correct, the first book about Pippi turns 75 - she herself will always be 9 years old. The book "Pippi Longstocking" was published in the fall of 1945, a time when millions of people were forced to flee - many of them children. From a world devastated by war, Astrid Lindgren wrote about a completely new type of girl character. A strong, kind, curious, anti-authoritarian and playful girl who makes extraordinary things happen. Today, 75 years later, more people are forcibly displaced than ever, 68.5 million according to UNHCR, half of these are children. Girls are particularly vulnerable. Many of them are also alone, or separated from their parents.

In order to contribute to a better situation for children on the move, to pay tribute to Pippi Longstocking as a role model and Astrid Lindgren's legacy as a fighter for children's rights, the Astrid Lindgren Company has chosen to enter into a collaboration with Save the Children.

- I cannot think of any better way to celebrate Pippi than to let her support the world's most vulnerable children today - girls on the move. My grandmother Astrid Lindgren's struggle for children's rights was lifelong. It is possible to see in all her stories, but also in her work as an opinion maker. She was an ambassador for children, regardless of their background or life situation. For us at the Astrid Lindgren Company, it is important to continue her work. We are very happy and proud of the opportunity to cooperate with Save the Children, says Olle Nyman, CEO, Astrid Lindgren Company.

Save the Children works to ensure that children's rights are respected and have initiated the program Girls on the Move.

- Save the Children is excited to partner up with the Astrid Lindgren Company. Astrid Lindgren was a true child rights champion. This partnership enables us to invest in and focus on programs for children on the move with a special focus on girls, who face higher risks at every stage of their journey. We are grateful for the support of the Astrid Lindgren Company, which will help us strengthen our work for these girls, says Helle Thorning-Schmidt, Secretary General, Save the Children International.


For more information, please contact:
Cilla Nergårdh, Head of Communications, The Astrid Lindgren Company
Mail: cilla.nergardh@astridlindgren.se or phone: +46 (0) 709-384652

Anne Thorngren, Press Manager, Save the Children
Mail: anne.thorngren@rb.se or phone: +46 (0) 72-357 67 56

Contact us

You are very welcome to contact us at The Astrid Lindgren Company if you have any questions or ideas concerning Astrid Lindgren.

Phone number
+46 (0)8 122 025 00