From idea to finished product – as Licensor, The Astrid Lindgren Company is involved in every step of the process, giving comments and approvals. In order for both parties to be satisfied with the end result, it may be necessary to work through each step more than once.
In addition to products, The Astrid Lindgren Company also needs to approve promotional material. This includes for example advertisements, press releases and special in-store display materials. Listed below are the steps for the various processes.
(e.g. promotional material)
To ensure successful cooperation, the licensees and licensors need to meet regularly for the following purposes:
Ideally, these meetings should take place twice a year.
Our products need to be of good quality, price point, and design, in line with Astrid Lindgren’s work. It is important to us that the production is done in a sustainable way, both socially and environmentally.