Produkter med Pippi

Product licensing

The earliest Pippi products were issued in 1959 and since then many popular toys, dolls, games, and clothes etc. have been produced. The starting point has always been for them to have a natural link with the books and the illustrations.

We are seeing a constantly increasing interest in developing products for new markets and we welcome all kinds of collaborations. To preserve the uniqueness of Astrid’s work we are diligent when choosing our partners, suppliers, and distributors in order to develop the best possible products.

Our starting points

  • The licensed products should first and foremost be for children and preferably be fun and encourage play.
  • We are very concerned about good quality.
  • The Astrid Lindgren Company looks positively on our licensees if they share our values and social engagement in children’s rights issues (for example, we support SOS Children’s Villages)
  • We do not award licenses to food, drinks or fast-moving consumer goods.
  • The products should be non-harmful and produced according to approved standards.
  • The central focus of the products should not be pedagogic or educational.
  • We prefer to license products that suit the features of the character and that have a connection to Astrid’s stories.
  • The products are not allowed to advertise other events, messages or other kinds of happenings.

The Product Licensing Department at The Astrid Lindgren Company